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Our Services

Transformation Consulting

We create the conditions for your change and transformation goals to succeed, by assessing and developing the human side of your organization.

Let’s talk about your project
If you want truly to understand something, try to change it.
Kurt Lewin

Constat

Une culture ne se décrète pas. Elle se pratique.

Une charte de valeurs ne dit pas comment on arbitre un conflit, comment on accueille une erreur ou qui prend la parole en réunion. C’est pourtant là que se forme la culture que vivent vos équipes.

  • Les valeurs affichées

    Les valeurs proclamées par les entreprises ne sont pas liées à leur performance. Ce qui l’est, c’est la façon dont les salariés perçoivent les pratiques réelles de leur direction.

    Guiso, Sapienza & Zingales, Journal of Financial Economics, 2015

  • Un levier reconnu, peu maîtrisé

    Neuf dirigeants sur dix estiment qu’améliorer leur culture augmenterait la valeur de leur entreprise. Une minorité seulement juge sa culture là où elle devrait être.

    Graham, Grennan, Harvey & Rajgopal, Journal of Financial Economics, 2022

  • Des normes plus que des valeurs

    Une culture agit à travers des normes partagées : ce que chacun s’attend à voir faire, et ce qui est approuvé ou sanctionné, dans des situations précises.

    Chatman & O’Reilly, Research in Organizational Behavior, 2016

Our Approach

Transforming Organizations by Working on Behavior.

You can’t transform an organization while ignoring what drives it first and foremost: the human factor.

Understanding behaviors, what drives them and the conditions under which they change is essential for change that lasts. Drawing on behavioral science, we offer an approach to transformation consulting that is scientific, pragmatic and structured, with real behavior at its core.

A ski tourer facing a snow-covered summit in the clouds

UnderstandUnderstand the Human Factor to Truly Transform Organizations.

Every organizational transformation involves changes in individual and collective behavior. Yet change programs still too often overlook this, assuming employees will naturally adopt new practices once they’ve been informed or trained. In reality, behavior is shaped by many factors. We draw on behavioral science to understand these mechanisms, identify the barriers to change and the levers for it, and build a diagnosis grounded in what actually happens on the ground rather than in intuition or assumptions.

  • Habits
  • Motivations
  • Cognitive biases
  • Social norms
  • Work environment

DesignDesign Change Strategies Grounded in Science and Experimentation.

Traditional change management tends to be top-down and focused on communication and training. Our approach starts instead from the behaviors that need to change. Pragmatic, empirical and scientific, it relies on structured methods to identify the most effective levers. We design tailored interventions that act directly on the conditions in which behaviors happen, moving beyond awareness to help people actually act.

  • Work environment
  • Simpler processes
  • Social dynamics
  • Management practices

EmbedMake Change Last and Measure Its Impact.

Change can’t be decreed: it has to be built, tested and measured. We support organizations as they roll out, evaluate and adjust their interventions, tracking how behavior actually changes. This iterative approach lets us test solutions, measure their effects and focus efforts on the levers that deliver the best results, for change that is concrete, observable and lasting.

  • Roll out
  • Measure
  • Adjust

Scientific Foundations

An Approach Grounded in Research.

Our practice of organizational development and change enablement isn’t built on gut feeling or management fads. It draws on three bodies of work from management science, work psychology and organization theory.

  1. Kurt Lewin & Action Research

    Action Research

    An empirical, field-based approach, action research rejects off-the-shelf solutions. Each intervention starts by measuring the system, tests a hypothesis in real work and evaluates its impact on behavior and performance.

    1. Diagnosis
    2. Action
    3. Evaluation
  2. Cybernetics & Organizational Sociology

    Systems Theory

    Rooted in cybernetics and organizational sociology, systems theory views the company as a complex adaptive system. No individual practice changes for good unless the system around it adjusts too: governance, roles, incentives.

    • Feedback loops
    • Ashby’s law
    • Group dynamics
  3. Work Psychology & Activity Analysis

    Behavioral Science

    Organizational psychology and the analysis of real work help pinpoint what drives action, so that changes are practical, desirable and sustainable for the people involved.

    • COM-B model
    • 4T framework
    • Real work

Notre protocole

SPARK©, une démarche empirique et séquentielle.

Chacune de nos interventions applique la méthode scientifique à la modification des comportements au travail, du ciblage à l’ancrage.

  1. 01

    Ciblage comportemental

    Traduire l’objectif en comportements observables.

  2. 02

    Diagnostic des facteurs influents

    Comprendre ce qui freine ou facilite l’action.

  3. 03

    Design d’intervention

    Choisir les leviers et concevoir les dispositifs.

  4. 04

    Prototypage et expérimentation

    Tester sur un périmètre pilote, puis ajuster.

  5. 05

    Mesure d’impact et ancrage

    Mesurer ce qui change et l’inscrire dans la durée.

FAQ

Culture d’entreprise.

01

Qu’est-ce qu’une culture d’entreprise, concrètement ?

C’est l’ensemble des comportements qui se répètent dans des situations précises : la façon dont on décide, dont on traite une erreur, dont on coopère avec une autre équipe ou dont on accueille un nouvel arrivant. Les valeurs affichées n’en sont qu’une partie. La culture réelle se lit dans ce que les personnes font, voient faire et voient récompenser.

02

Pourquoi les chartes de valeurs changent-elles si peu les pratiques ?

Parce qu’une valeur comme la transparence ou l’audace ne dit pas quoi faire, ni quand. Chacun l’interprète à sa façon, et les comportements restent guidés par les habitudes, les rituels et les exemples donnés par les managers. Nous traduisons chaque valeur en un comportement précis, situé dans un moment du travail, que l’on peut observer et mesurer.

03

Combien de comportements faut-il cibler ?

Peu : généralement trois à cinq. Au-delà, l’attention se disperse et rien ne change vraiment. Nous choisissons avec vous les comportements qui ont le plus d’effet sur vos priorités stratégiques et qui, une fois installés, en entraînent d’autres.

04

Faut-il faire table rase de la culture existante ?

Non. Toute culture comporte des forces sur lesquelles s’appuyer. Le diagnostic identifie ce qui fonctionne déjà, ce qui freine vos ambitions et ce qui peut être amplifié. Une transformation culturelle réussie prolonge la culture existante plutôt qu’elle ne la remplace.

05

Comment mesurez-vous l’évolution d’une culture ?

Par la fréquence des comportements ciblés, observée dans le travail réel et dans vos données opérationnelles : décisions consignées, retours formulés, coopérations entre équipes. Nous complétons ces indicateurs par des questionnaires validés sur les normes perçues, mesurés avant et après l’intervention.

FAQ

Transformation & Change Enablement.

01

What Is an Organizational and Behavioral Transformation?

An organizational transformation realigns structures, processes and work design with the company’s strategy. In practice, though, every organizational transformation is also a cultural one: culture isn’t an abstract concept, it’s the sum of the real behaviors people adopt every day when they face decisions, trade-offs and difficulties.

Individuals are its driving force. A transformation succeeds when every employee understands and takes on the new practices, and when the organizational system (rules, tools, decision rights, incentives) is realigned to make those behaviors possible, useful and lasting.

02

What Does Behavioral Science Bring to Change Management?

It goes beyond communication and top-down instructions to analyze, scientifically, what drives action. A team can fully support a strategic project (motivation) and still lack the time (physical opportunity), be held back by unwritten rules (social opportunity) or worry about how management will react (cognitive or emotional load).

UNREST draws on proven frameworks, such as the COM-B model and the 4T framework, to isolate the real blockers, design proportionate interventions as close as possible to real work, and measure their behavioral and operational impact objectively.

03

When Should You Start a Transformation?

It makes sense as soon as a gap opens up between a strategic ambition and day-to-day operating practice: silos between functions, cumbersome decision-making, reluctance to flag risks, or difficulty adopting new technologies such as AI.

Whether it’s a strategic pivot, a reorganization, a merger or a shift in management style, the starting point is always a concrete operational problem with a measurable impact on the business.

04

What Role Do Leaders, Managers and Teams Play in the Transformation?

Leaders and managers embody the system’s culture: the trade-offs they make under pressure and the way they handle disagreement, delegate or respond to mistakes send strong signals about what is truly valued or tolerated. Our support clarifies their stance and gives them firmer footing in their day-to-day decisions.

Teams, for their part, aren’t just on the receiving end of change: they’re the experts in how the work really gets done. Their active involvement in the diagnosis and in testing solutions is essential if individuals are to remain the central driving force of the transformation.

05

How Do You Measure the Results of an Organizational Transformation?

Results are measured where changes in target behaviors meet the resolution of the original operational problem. We don’t measure program activity (how many people were trained or how many workshops were held), but its real effects: faster decisions, better handoff of critical information, fewer decisions escalated, or a smoother cross-functional process.

These indicators are defined during scoping, then measured before, during and after the intervention by combining field observations, operational data and team feedback.

06

How Long Does a Transformation with UNREST Take?

It depends on the scope and on how complex the organizational adjustments are. Changing how a decision-making body runs takes a few weeks of experimentation, while realigning governance or work design across an entire division takes several months.

Rather than open-ended support, UNREST works in short cycles (scoping, diagnosis, pilot, embedding) that deliver measurable results quickly while building the organization’s ability to handle future transformations on its own.

Our Approach

Applied Behavioral Science for Organizational Change.

We draw on applied behavioral science, organizational psychology and organizational development, fields with deep roots in the US and UK. Their methods help us find what gets in the way of change, design interventions around how people actually work, and measure what happens when we put them into practice.

  • Research-Led

    We draw on recent research into how people think, decide and act at work.

    We use documented models and validated tools to measure the human factors that can make or break a transformation. That gives you evidence to work with when you decide where to focus your efforts.

  • Empirical

    Behavior is the starting point. We build specific skills that make a measurable difference to how people perform in their roles and how well they adapt when the work changes.

  • Analytical

    We look at what people do and use validated tools to measure the conditions they work in. That gives you a baseline for the transformation and a way to track progress and adjust as the work unfolds.

  • Explore our approach